THE CLEANING INDUSTRY COACH & TRAINER
Become the Eye of a Diamond in the Cleaning Industry
The 100+ Page GamePlan — a UNMATCHED GamePlan designed to turn everyday technicians into 5-Diamond Legends, in weeks, not years.
Invest in your copy today — master it yourself, train your team, or keep it in your office as your secret weapon to dominate your market.
Written by someone with 25+ years of real-world industry experience, this is more than a guide… it’s a transformation.
Hi, my name is Kung — like Kung, in Kung-Fu.
Sorry, I don’t teach fighting moves… I teach master moves in the cleaning industry.
I’ve walked every path. I was once in your position — a technician, sales consultant, operations manager, general manager, business owner, and now a coach and trainer. After 25+ years in the cleaning and restoration industry, I know what works, what fails, and what truly transforms technicians into trusted, elite professionals.
Every hard-won lesson and field-tested strategy has been forged into one powerful resource.
Eye of a Diamond will change the way you see every customer — treat each one like a DIAMOND, and your business will shine.
Carpet~Area Rugs~Upholstery~Tile & Grout~Color Seal~Natural Stone~Cement~Concrete~Wood~Laminate~Vinyl~Linoleum~VCT~Air Ducts~Dryer Vent~Drapery~Janitorial
"Build A 5-diamond unmatched service Become the #1 Cleaning Company in your city"
Carpet~Area Rugs~Upholstery~Tile & Grout~Color Seal~Natural Stone~Cement~Concrete~Wood~Laminate~Vinyl~Linoleum~VCT~Air Ducts~Dryer Vent~Drapery~Janitorial
“5 Stars Technicians and Managers were yesterday’s GamePlan.
The Future belongs to 5-Diamond Technicians and Managers.
Learn the 5-Diamond GamePlan
Become Unmatched.”
At CleaningIndustryCoach,
I don’t just train skills—I transform technicians and managers into 5-Diamond professionals who dominate every job, win customers’ hearts, and set the standard for the entire industry.
This is the next generation of cleaning excellence.
Step in—and lead your market into the future.
To win a customer
it starts from the moment they call your company — and continues until you or your technician completes the cleaning and drive away.
Why Marketing Alone Isn’t Enough in the Cleaning Industry
I agree 100%—you have to invest in marketing if you want your cleaning business to grow. Marketing makes the phone ring, and without it, opportunities are limited. But here’s where many business owners and technicians get stuck: they believe that marketing is what wins the customer.
Let’s break it down with two simple questions:
1. What do you use to buy marketing and leads that make the phone ring?
Money
2. What do you use to win a customer's decision to choose your cleaning services?
Customer Service and Sales skills
“Money can only take you so far. Sure, it can buy ads, marketing campaigns, leads, truckmount units, vans, and top-of-the-line equipment. But no amount of money can buy what truly wins the job: customer service and sales skills. These are the forces that decide who a customer chooses to clean their home or business.
At the end of the day, the choice isn’t about equipment—or even how long you’ve been in business. It’s about something far greater: the experience you create and the skills you demonstrate.
-
How you answer the phone.
-
How you show up at the door.
-
How you present the quote.
-
How you handle questions and objections.
-
How you leave the customer feeling after the service is done.
Because in the end, they won’t remember the machine you used or the chemicals you sprayed. They’ll remember the way you made them feel—and that’s what wins loyalty, referrals, and trust forever.
Customers don’t buy just the “cleaning.” They buy peace of mind. They buy from people they like, trust, and feel comfortable with.
That’s why investing in customer service and sales skills is just as important—if not more important—than investing in marketing.
Marketing brings in opportunities. Customer service and sales skills close the deal, win the trust, and create repeat and referral business.
If you rely only on marketing, you will get calls. But if you combine great marketing with unmatched customer service and sales skills, you won’t just get jobs—you’ll win customers’ hearts.
Customer Service and Sales
At CleaningIndustryCoach,
we don’t just teach Customer Service and Sales—we deliver specialized training built for the cleaning industry. Training that goes deeper than scripts or surface-level skills. We equip your technicians and teams with the tools to win customers’ hearts, earn lasting trust, and drive more profit on every job.
Our Goals for your business...
-
“Win Bigger. Earn More. Clean Smarter.”
Coaching to help you grow, lead, and profit in the cleaning industry. -
“From Good to Great — and Profitable.”
Training designed to take your cleaning business to the next level. -
“Your Shortcut to Success in the Cleaning World.”
Real-world coaching to help you win more jobs and boost profits. -
“Clean Better. Lead Better. Profit More.”
Guidance to help you and your company succeed in the cleaning industry.
5-Diamond UNMATCHED Training Program
Success in the cleaning industry goes far beyond tools and marketing. This program is built to turn technicians and teams into 5-Diamond leaders, giving you the skills, systems, and strategies to dominate every corner of your business.
Business & Operations Mastery
Become the Person and Company That Sets the Standard:
-
Command a 5-Diamond level of excellence — deliver flawless service that wins the customer’s heart and earns their trust and loyalty.
-
Build strong business systems — organize workflows, track results, and grow your business smoothly.
-
Unlock hidden revenue streams — optimize pricing and make the most of every customer interaction to increase revenue from each client higher than ever before.
-
Run a high-performance operation — eliminate bottlenecks, reduce stress, and keep yourself and your team performing at their best.
Customer Experience Excellence
Deliver a UNMATCHED Customer Experience That Leaves Every Client Amazed
From the first phone call to the finished cleaning, provide 5-Diamond service every step of the way:
-
Master first impressions — make every interaction, on the phone or in person, unforgettable
-
Build instant trust — UNMATCHED connection with customers on a deeper level
-
Handle complaints and objections with confidence — turn challenges into loyalty-building opportunities
-
Implement the PLUS GamePlan — create service experiences that wow every time (Curious about what PLUS means? Discover it in my book!)
Sales & Upselling Domination
Turn every interaction into a growth opportunity:
-
Win customers heart and present additional services naturally
-
Master opening positions for upselling success
-
Close deals confidently — no pressure, no gimmicks
-
Maximize your paycheck and profit on every job
Scheduling & Dispatching Genius
Optimize your team and every minute:
-
Plan routes and confirmations with precision
-
Manage technician time for maximum productivity
-
Reduce no-shows and cancellations
-
Spot upselling opportunities on every appointment
Inventory & Equipment Mastery
Keep operations flawless and downtime minimal:
-
Track supplies and chemicals like a hawk
-
Prevent waste with cross-checks and smart usage
-
Troubleshoot truck mounts and portable equipment confidently
-
Make smart repair decisions on-site vs. shop to stay moving
Proposals & Bidding Brilliance (Janitorial)
Win contracts that others only dream of:
-
Write professional, polished janitorial proposals
-
Calculate labor, chemical, and overhead costs with precision
-
Submit competitive yet profitable bids
-
Negotiate contracts successfully
-
Follow up with the proven GamePlan
Business Start-Up & Financing Secrets
Launch and grow like a pro from day one:
-
Navigate licensing, insurance, and bonding essentials effortlessly
-
Secure financing for vans, truck mounts, and equipment
-
Plan growth strategically — know when to hire, expand, and dominate your P&L